1.2.1 Changing behaviours
People, businesses, and governments must constantly adapt to change.
In 2012, the number of internet-connected devices exceeded the number of people on earth.
With this increased use of technology, people are now exchanging more information, ideas, and opinions than before. The internet is changing the way we communicate, collaborate, and learn. It has changed the way we engage with others and with the products that we use.
People have the ability to react to current news, events, marketing pushes, and products like never before. The ability to gather information and process that information using digital processing power is available at the click of a mouse or the touch of a screen.