1 The long tail
Chris Anderson was the editor-in-chief of Wired Magazine. He wrote The Long Tail blog which first appeared in Wired in October 2004 and was then developed into a book. In the following video he explains what the long tail is and how it has become a relevant concept with the arrival of the internet.
This week is based on Chapter 7 of The Digital Scholar and the extract begins on page 52. The extract starts on the next page.