1 Framing the case
This course makes use of two reading strategies:
- Think of a question that the text is going to answer for you before you read.
- Keep asking more questions as you read.
There is a great range of business concepts and questions you can use to frame a case. In this course, the concepts and questions which are used come from two analytical frameworks: STEP and stakeholder analysis. These frameworks have been chosen because they are a good example of how business concepts organise the way you read a case.