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How to frame a business case
How to frame a business case

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How to frame a business case

1 Framing the case

This course makes use of two reading strategies:

  • Think of a question that the text is going to answer for you before you read.
  • Keep asking more questions as you read.

There is a great range of business concepts and questions you can use to frame a case. In this course, the concepts and questions which are used come from two analytical frameworks: STEP and stakeholder analysis. These frameworks have been chosen because they are a good example of how business concepts organise the way you read a case.

Figure 1
Figure 1 Framing the case
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