How to frame a business case
How to frame a business case

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How to frame a business case

1.6.2 Factors which are nouns can influence businesses

The first stage in a STEP analysis is to identify STEP factors and organise them into groups. The second stage is to write an analysis which shows how these factors influence businesses.

When processes are turned into nouns, it is much easier to show how they influence businesses. If you look at the grammar again, you can see why.

Sentences must have at least one noun and one verb, for example:

Vodafonepaid£6 billionto thegovernment.
nounverbnounnoun

However, one noun and one verb do not necessarily make a sentence, for example:

paid£6 billion
verbnoun

The reason this is not a sentence is because the noun – £6 billion – is not the subject of the verb.

Vodafone paid £6 billion is a sentence because the verb has a subject, the noun Vodafone. In other words, there is something (Vodafone) which does the action (paid).

When factors are turned into nouns in STEP analysis they can also be the subjects of verbs. When factors are subjects of verbs they can do actions; and the main action they can do is influence organisations.

Activity 14

Task 1

Purpose: to note how factors which are nouns can be subjects and do actions.

The sentences below are from the student’s STEP analysis. They have been slightly shortened for this activity. Copy the factor in each sentence and then paste it in the box below. Then put brackets around the main verb which says how the factor influences the industry.

Task 1a

A significant rise in oil prices would further add to the economic pressure on the industry.

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Answer

A significant rise in oil prices (would further add) to the economic pressure on the industry.

Task 1b

The use of the internet by both business and leisure passengers has enabled travellers to compare prices between airlines and select the most cost-effective route and itinerary.

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Answer

The use of the internet by both business and leisure passengers (has enabled) travellers to compare prices between airlines and select the most cost-effective route and itinerary.

Task 1c

The terrorist attacks of September 11th 2001 and the threat of similar attacks in the future have made passengers more reluctant to travel.

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Answer

The terrorist attacks of September 11th 2001 and the threat of similar attacks in the future (have made) passengers more reluctant to travel.

Task 1d

The use of internet booking systems has also enabled airlines to reduce their overheads.

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Answer

The use of internet booking systems has also (enabled airlines to reduce) their overheads.

Comment

When events and actions in the case study are turned into things, they can be used in sentences which describe how these events influence an organisation. And that is the purpose of a STEP analysis.

Activity 15

Purpose: to write a short STEP analysis.

Task 1: read Extract 11, ‘Nike and the vexed issue of corporate responsibility’ and use a STEP analysis table to frame your notes. Use the search-reading and note-making methods you have practised in this course. Extract 11 does not include information for all the STEP categories. Then write the analysis. In your introduction you should make it clear which categories your analysis deals with.

Task 2: at the end of this free course there is a Reflection page which lists the skills and knowledge covered so far. When you have finished this activity, use the Reflection page to help you write a reflection on what you have learned.

Activity 16

Purpose: to practise framing a difficult case study using a STEP analysis framework.

Task 1: Text 12, ‘The growth of CCTV systems’, is not an easy text. So, it is a good text for practising the active reading method. First, map the case well using active reading strategies. Then use a STEP table to frame your reading of the case and make notes, using the strategies you have practised in this course. Use the Reflection page at the end of this free course to guide you in this task. You do not need to write up the notes as a full analysis.

Task 2: compare your notes with the example STEP analysis notes at the end of Text 12.

Task 3: use the Reflection page to review the process of writing this analysis. Write down your reflections.

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