Glossary
Saturday, 27 April 2024, 1:55 AM
Site: Open Learning
Course: Working in the voluntary sector (VOLB_2)
Glossary: Glossary
M
market segmentationA marketing strategy whereby the market is divided into subsets of people or organisations which share common needs or interests. This means these different groups can be targeted more specifically. |
match-fundingWhere funds need to be raised in equal (or matched) amounts. It is often a condition of grants, whereby the funder says that an equal amount has to be raised by the organisation before it will award the grant. |