Working in the voluntary sector
Working in the voluntary sector

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Working in the voluntary sector

6.1 Style and image

The overall style and layout of any poster or message is what readers notice first. If it is attractive and interesting, they are more likely to read what you have to say. Space, attractive typography, photographs and illustrations all contribute to the attractiveness and effectiveness. Images can be used to attract attention, to add human interest and to reinforce and highlight a particular message. In addition, pictures and illustrations can be used to break up text that might otherwise look boring. Using a consistent style will also make it easier for people to recognise your organisation’s communications as part of its overall image or branding.

However, image is not just confined to your organisation’s ‘personality’ in print or on the web. Professionalism can be communicated in a number of ways. A news release, a leaflet or an email needs to be drafted and redrafted, not rushed off at the last minute. And if you are communicating face to face or by phone, you need to work out your arguments precisely and think about what the other person may say in return – before you start.

These are some of the things you can do to get an audience’s attention and interest, and persuade them to take action.

VOLB_2

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371