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An introduction to e-commerce and distributed applications
An introduction to e-commerce and distributed applications

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6.2.4 E-mall

An electronic mall or e-mall is a collection of e-shops which are often devoted to a specific service or product, for example an e-mall might be devoted to selling goods associated with a leisure activity such as fishing. Usually e-malls are organised by a company which charges the e-shops for administering their presence: maintaining the website, hosting the e-mall, and providing payment and transaction facilities and marketing.

The e-mall operator gains revenue for charging the e-shops; the individual e-shops have the benefits normally associated with e-shops, plus the fact that they are clustered together with other shops which operate in the same market segment and hence attract customers who might be browsing from shop to shop.