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An introduction to e-commerce and distributed applications
An introduction to e-commerce and distributed applications

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6.2.8 Trust brokerage

This business model describes those companies or organisations who provide some service connected with security or trust. For example, as you will see later in the book, copyright is a major issue for the internet. A company might develop a sophisticated graphic which could easily be copied by another company that would then claim that they developed the graphic. A trust company might offer the facility for companies to register their work with them and then be able to testify to the date that the work was registered. Other trust brokers are associated with computer security and, for example, certify that a particular website run by a company is in fact associated with that company.