MyFootballClub describes itself as "the world's first Internet community to buy and takeover a real-world football club" and a "unique collaborative venture that's changing Football across the world".
It was initiated by a non-governmental organisation/charity and encourages people to participate through an online platform. MyFootballClub is local and global in orientation and concerned with sport.
It was launched in February 2008 and is ongoing. 1,300 people are involved.