The Media Co-op describes itself as "a coast-to-coast network of local media co-operatives dedicated to providing grassroots, democratic coverage of their communities and of Canada". It is "reader-funded and member-run. This means that we rely on the participation of hundreds of people through discussions of coverage, photography, written accounts, videos and other forms of participatory journalism. We also seek to fund experienced journalists to produce high-quality, in-depth reporting, drawing whenever possible on input and material generated by our membership".
It was initiated by social movement activists and a media organisation and encourages people to participate through an online platform and a co-operative. The Media Co-op is local and national in orientation and concerned with media democratisation.
It was launched in 2008 and is ongoing.