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92Rewind: Labour's double whammy

Updated Sunday, 18th April 2010

The Tories unveil their 'double whammy' election poster campaign, designed by the famous Saatchi & Saatchi advertising agency

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This blog is coming to you as part of's 92Rewind Twitter stream in the lead up to this year's General Election.

It was this time on the pre-election timeline that the parties really went to town with the mud-slinging. And it was never more evident then in the famous election posters they produced, in particular the Conservative's 'double whammy' campaign which showed a boxer with a huge pair of boxing gloves, one saying 'More taxes', the other 'Higher prices' all under the heading: Labour's double whammy.

The unveiling of the posters apparently elicited groans and lots of eye-rolling from watching journalists, with The Guardian describing it as a pair of 'badly drawn boxing gloves'.

Saatchi And Saatchi Creative commons image Icon morebyless under CC-BY licence under Creative-Commons license

What was even more interesting was the ad company that designed it: the famous Saatchi & Saatchi. The national newspapers took delight in reporting that Doris Saatchi, the American first wife of co-founder Charles Saatchi, supported Labour, saying: "Just because you are rich doesn't mean you don't have a conscience."

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