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OpenLearn Create will be unavailable on Wednesday 3 December from 8am to 11am due to routine maintenance.
OpenLearn Create will be unavailable on Wednesday 3 December from 8am to 11am due to routine maintenance.

Course

Introduction to Generative Engine Optimization (GEO)

Free statement of participation on completion

Introduction to Generative Engine Optimization (GEO)

About this course

  • 1 hour study
  • Level 0: Beginner

Ratings

4.8 out of 5 stars

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You can start learning at any time. By signing up and enrolling you can track your progress and earn a Statement of Participation upon completion, all for free.

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    • Welcome to this Introduction to Generative Engine Optimization (GEO)


      The New SEO for the Age of AI

      Discover how AI tools like ChatGPT decide which products or businesses to recommend—and how to improve your chances of being chosen.

      Learn the basics of GEO (Generative Engine Optimization) to appear in AI-generated answers.

      This course has been authored by Camille Sharon Kleinman who is an award-winning, Top Rated Plus writer, author, corporate trainer, and course creator. 

      Camille has over 15 years of experience developing technical training programs and writing books, SEO-optimized articles, technical guides, and advanced educational material.

      If you enrol on this course and complete all of the content, you will receive a course completion certificate.


  • Course learning outcomes

    • A clear understanding of what Generative Engine Optimization (GEO) is and how it works.
    • Understand why AI chatbots recommend certain businesses, products, or solutions over others in their replies.
    • A checklist of easy actions you can apply to your website, brand, business, or content right away to GEO-optimize it for maximum visibility.
    • The confidence to adapt your strategy for an AI-driven world.
    • A head start on future-proofing your brand visibility without needing technical skills.

  • Course dates:

    First Published 10/06/2025.

    Updated 08/08/2025

Course content

Below is the course content. You can click on any section here and it will take you through to this section of the course.

Course Reviews

4 Ratings

4 reviews for this course

This course is rated 4.8

We invite you to discuss this subject, but remember this is a public forum.

Please be polite, and avoid your passions turning into contempt for others. We may delete posts that are rude or aggressive; or edit posts containing contact details or links to other websites.

Course reviews

  • MATHESWARAN R

    MATHESWARAN R20 November 2025 8:42

    It's very good learning thing

  • Fassika Fikre Hailemeskel

    Intro to GEO

    Fassika Fikre Hailemeskel24 September 2025 9:38

    Great introduction course to GEO. The flow of the course is clear, well organized and practical to real world application. Thanks for making this. Hope to see a follow-up to this intro.

  • Tanay Mehrannezhad

    Tanay Mehrannezhad12 September 2025 7:40

    It was good for starting and discribed every things clearly . thank you.

More reviews

4 reviews

About this course

  • 1 hour study
  • Level 0: Beginner

Ratings

4.8 out of 5 stars

Sign up to get more

You can start learning at any time. By signing up and enrolling you can track your progress and earn a Statement of Participation upon completion, all for free.

View this course

Sign up to get more

Course rewards

  • Free Statement of Participation on completion of these courses.