In this module, you learned that nature can provide numerous benefits to people, and fostering a connection with the natural world inspires efforts to protect and enhance it.

Rewilding aims to increase this connection, fostering a paradigm shift in how nature is understood and valued across Europe. With urbanisation on the rise and rural depopulation leading to land abandonment, rewilding offers a way to revitalise rural areas and create economic opportunities through nature-based tourism. Engaging local stakeholders, including land managers, residents and businesses is crucial for the success of rewilding efforts.

Rewilding initiatives must build trust and partnerships with local communities, ensuring their needs and perspectives are respected. Effective engagement involves inclusive communication strategies, such as face-to-face meetings and community events, to inspire and involve people in rewilding efforts. By celebrating local culture and providing economic benefits, rewilding can generate pride and support for nature recovery. Additionally, engaging people outside rewilding areas through media and events helps create a broader social environment that supports rewilding initiatives.

You also learned how communicating with hope is crucial because it addresses misinformation and fear while inspiring positive engagement and action. Positive, hopeful messages can shift the narrative from one of blame and despair to one of possibility and empowerment.

By highlighting the benefits of rewilding, such as climate mitigation, biodiversity enhancement, and community well-being, hopeful communication fosters a vision of a future where people and nature thrive together. This approach not only motivates individuals to participate in rewilding efforts but also builds long-term commitment and collaboration, essential for long-term success.