Introduction to participatory techniques

3. Focus groups

Illustration of people sat around a table talking

What is it?
  • A small group of people focusing on and discussing one specific topic.


When to use it?
  • At the beginning of the process of community engagement: to gain background information and opinions on a particular issue.
  • During the process of community engagement: to explore in depth issues that have been raised during the project.
  • At the end of the process of community engagement: to evaluate the project.


Number of people
  • 6 to 8 people, preferably homogeneous groups (e.g.: women in the same age group, men from the same social background).


Time
  • 1 to 2.5 hours. After that, people can get tired and lose focus.


Benefits
  • It is participatory and empowering.
  • People can dynamically exchange and confront their ideas. New positions can come up.
  • Shy people can feel more comfortable expressing their views in smaller groups, provided groups are as homogeneous as possible, depending on the local context.


Limitations
  • Can be dominated by some people.
  • Shy people might still be uncomfortable expressing their thoughts. Some people might not express their deep feelings even in a small group.
  • Outcomes might not be applicable to the wider community.
  • Focus groups can create an artificial environment that can influence responses.
  • The outputs rely mainly on the skills of the facilitator to make people at ease and willing to express themselves.