3.1 Strengths and weaknesses
Strengths and weaknesses refer to factors in the internal environment of the project.
| Such as | Example | Typical questions |
|---|---|---|
| Competences and skills | Outstanding expertise in basic healthcare training | What do you do better than anyone else? What makes you unique? What unique or lowest-cost resources can you draw upon that others can’t? What do people in your market see as your strengths? What makes you agile and/or flexible? |
| Resources | Highly skilled and motivated workforce | |
| Attributes | Good brand image and reputation | |
| Knowledge | Established community network with excellent understanding of local context | |
| Data | Facts and figures about customers/beneficiaries and their behaviour or preferences |
| Such as lack of | Typical questions |
|---|---|
Competences and skills Resources Attributes Knowledge Data | What could you update or improve? What should you avoid? What are things that users/clients/beneficiaries/partners might see as weaknesses or cause for complaint? What critical resources can’t you provide – do you have sufficient cash flow? Are the timescales achievable? |
Back to previous pagePrevious
3 The four components of SWOT analysis