3.1 Strengths and weaknesses
Strengths and weaknesses refer to factors in the internal environment of the project.
|Such as||Example||Typical questions|
|Competences and skills||Outstanding expertise in basic healthcare training|
What do you do better than anyone else?
What makes you unique?
What unique or lowest-cost resources can you draw upon that others can’t?
What do people in your market see as your strengths?
What makes you agile and/or flexible?
|Resources||Highly skilled and motivated workforce|
|Attributes||Good brand image and reputation|
|Knowledge||Established community network with excellent understanding of local context|
|Data||Facts and figures about customers/beneficiaries and their behaviour or preferences|
|Such as lack of||Typical questions|
Competences and skills
What could you update or improve?
What should you avoid?
What are things that users/clients/beneficiaries/partners might see as weaknesses or cause for complaint?
What critical resources can’t you provide – do you have sufficient cash flow?
Are the timescales achievable?