Module title: SWOT Analysis

Activity 1

This is a quick understanding check. You could read out the three statements and ask learners to vote either by raising their hands or by moving to a specific area of the room.

Activity 2

Print or write out all the factors on separate pieces of paper before the session. If you have a small group, you could ask everyone to work together to discuss each factor and place it in the internal or external pile. With a larger group, you could provide two sets and make it a competition – set a time limit for the activity and then talk through the right answers, awarding a small prize (or maybe just a cheer from the losing team) to the winners.

Activity 3

This is a very broad activity, so it would probably be practical to ask the group to think of threats for a specific context that will be familiar to them. You could ask for two contributions from each individual, and encourage discussion around the points raised.

Activity 4

This could be a simple activity for individuals to work on and then discuss as a group. Alternatively, you could ask participants to role-play as

• Syed
• Syed’s employees
• Syed’s friend/advisor

They could then discuss the decision based on the information they have in the SWOT analysis. If necessary, support the discussion with hints based on the feedback to the individual activity.