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A linguistic toolkit for health and social care

Updated Tuesday, 7 October 2025

Apply the findings of our linguistic research to situations you, or someone you know, might find themselves in. Explore different advising strategies in three real-life scenarios in this interactive.

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The family are dining together at a table Click on the image above, to start your interactive experience...

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The research behind the interactive

The ideas in this OpenLearn interactive draw from research by OU academic Dr Rachele De Felice and her colleague Dr Nele Pöldvere  (Lund University, Sweden). 

They analysed 450,000 words of authentic British English conversations from a wide variety of contexts – chats between family and friends, informal workplace exchanges, formal meetings, university settings – to understand all the different ways people give and respond to advice. 

They found over 1,200 instances of advice-giving, which were expressed in a range of ways from very strong and direct (Don’t do that then!) to very weak and indirect (I wouldn’t do that then). 

Varying the directness and strength of the advice affects the impact it has on person receiving it – you might be surprised to discover that sometimes clear and direct is the best approach! For example, they found that over 40% of advice formulated as a question (Why don’t you stop doing that then?was met with resistance and rejection by the other person, while only 25% of direct advice received the same reaction.  

You can read more about it here (freely available online) and for a quick overview of advice-giving in the workplace, click here.

 

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