Money & Business
Staying on the “right” side of public opinion—and how to avoid controversy
...concept of legitimacy – in businesses and beyond at the latest Business Breakfast!...During this Breakfast Briefing on 1 November 2016, Dr Björn Claes, Senior Lecturer in Operations Management at OUBS, explored the concept of legitimacy; why it is important to your business in the short and long-term; and how it can help your business adapt and survive in the future....