Health, Sports & Psychology
The Colour of Success: Can uniform colour impact on team success?
...perception that red is associated with dominance in the eyes of the opponent. Hill and Barton (2005) further suggested that this enhanced win rate could be reflective on an innate response to perceive red as a signal of dominance, however they did further surmise that colour would only really determine outcome in relatively even contests. While there seems to be evidence...