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Social marketing
Money & Business

Social marketing

...management practice. Kotler and Armstrong (2008, p. 5) define marketing as follows: Marketing is human activity directed at satisfying needs and wants through exchange processes. Two key issues are highlighted by this definition: i. Exchange – most explicitly noted in Kotler and Armstrong's definition is the core element of exchange. In commercial marketing the nature...
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Level 3: Advanced 8 hrs
Building relationships with donors
Money & Business

Building relationships with donors

...managing your work with them en masse. You must be able to construct forms of communication with donors which are both mass produced and personalised. You must provide opportunities for them to become more committed without pestering them or implying that they have not done enough. These considerations all involve some sensitive balancing acts...Building relationships...
View course Building relationships with donors
Level 3: Advanced 6 hrs
Empowering communities
Money & Business

Empowering communities

...management of public finances. Defined by Wampler (2007, p. 21) as ‘a decision-making process through which citizens deliberate and negotiate over the distribution of public resources’, participatory budgeting processes are unique to the extent that they engage non-elected members of society in financial processes for the benefit of all members of society. Wampler...
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Level 1: Introductory 4 hrs
Has Jeremy Corbyn saved Labour simply by standing for election?
Society, Politics & Law

Has Jeremy Corbyn saved Labour simply by standing for election?

...managed in three heyday years – and that’s before you count the likely 100,000-plus Corbynite “registered supporters”. Regardless of who wins the leadership election, if Corbyn and his team can galvanise their comrades into turning a membership drive into a major voter registration push, Labour’s chances could be genuinely enhanced. It may not win the party the...
View article Has Jeremy Corbyn saved Labour simply by standing for election?
Article 5 mins
Charity begins at Homeland: The screen spies the CIA should love
Society, Politics & Law

Charity begins at Homeland: The screen spies the CIA should love

...managed to breach the CIA’s network security in the first episode, for example, or CIA operative Peter Quinn’s assassination spree across Germany. Not to mention his kidnapping of an innocent child. Trust us, we’re the experts But, like 24, Homeland eventually always reveals its sympathies for the national security state. Season three, for example, which aired in...
View article Charity begins at Homeland: The screen spies the CIA should love
Article 5 mins
Why the bands played on: Live music in the shadow of the Paris attacks
History & The Arts

Why the bands played on: Live music in the shadow of the Paris attacks

...managed to achieve gold album status – with only three gold-selling debut records yet this year. Of course, there’s still big money in music. Increasingly, though, it’s live revenues that count, especially for artists without a back catalogue of hits, trying to build a career. It’s difficult to feel sorry for stars jetting between stadiums. Restrictions won’t...
View article Why the bands played on: Live music in the shadow of the Paris attacks
Article 5 mins
Becoming a superhero: what are the limits of human performance?
Health, Sports & Psychology

Becoming a superhero: what are the limits of human performance?

...manage the pressures of elite competition. Maybe this is where elite athletes’ characteristics mirror those of the superheroes of our childhood dreams. Whilst the unique ability to handle extreme competitive pressure may or may not be innate, the competitive and challenging sporting environment may allow the development of strategic understanding, mental toughness and...
View article Becoming a superhero: what are the limits of human performance?
Article 15 mins
How do voters choose between two unappealing candidates?
Society, Politics & Law

How do voters choose between two unappealing candidates?

...managers know this already and that is why the negativity in this election has been so high. But, the point to remember is that this cannot be a shallow negative attribute like sounding bossy or having a spray-tanning habit. People voting by rejection will be more deliberate – and will look carefully at what makes a candidate bad. Emotional claims will not work. Voters...
View article How do voters choose between two unappealing candidates?
Article 5 mins