2,105 search results
Understanding your customers
Money & Business

Understanding your customers

...research and observation to find out people’s current needs, this is also called ‘actual demand’. Anticipating – means spotting gaps emerging in the market and predicting what people might need in the future, this is also called ‘latent demand’. Marketing organisations often describe themselves as customer-led, but it can be just as important to be...
View course Understanding your customers
Level 2: Intermediate 8 hrs
Succeeding in postgraduate study Badge icon
Education & Development

Succeeding in postgraduate study

...research literature. You will explore the need to draw on theories, models, frameworks and evidence to support your writing, compare contrasting theoretical arguments, explain convincingly why you find an argument (position or standpoint) particularly compelling, and begin to be able to explain the implications of argument for your own practice within academic or...
View course Succeeding in postgraduate study
Level 3: Advanced 24 hrs
How has Teddy Kinyanjui taken plastic out of reforestation?
Nature & Environment

How has Teddy Kinyanjui taken plastic out of reforestation?

...Research Institute (KEFRI), which certifies seeds. This photo gallery shows Kinyanjui’s ingenuity in using the seed balls instead of the usual plastic bags. When tree seedlings are grown in plastic bags in a nursery, he explains, the roots get squeezed and this limits their ability to grow fast. The seed ball method enables roots to adapt easily, with less disturbance.....
View article How has Teddy Kinyanjui taken plastic out of reforestation?
Article 5 mins
Finding creativity in orbit?
Science, Maths & Technology

Finding creativity in orbit?

...research, Ronson met up with Trevor Beattie, who mused about what this might mean for all of us: I am at a table towards the back of the hangar, listening to the speeches with future astronaut Trevor Beattie. He's the working-class Birmingham boy who made his millions as an ad man – famous for Wonderbra's Hello Boys posters, and French Connection's FCUK campaign, as...
View article Finding creativity in orbit?
Article 5 mins
Harry Potter and death and bereavement
Health, Sports & Psychology

Harry Potter and death and bereavement

...research. Harry loses his parents when he is a mere baby – the focus of my interest is in parents who lose their baby – either before birth or very soon afterwards. But there are clear connections. Harry grieves for two people that he cannot remember as being two living, breathing people. The bereaved parents that I interviewed, had no time with a son or daughter who...
View article Harry Potter and death and bereavement
Article 10 mins
Christmas at war: 1914 - Gifts for injured soldiers
History & The Arts

Christmas at war: 1914 - Gifts for injured soldiers

...researched how popular the idea was, and how firmly it was believed for First World War Studies. Regardless of whether the population or politicians had expected the conflict to have been concluded, as Christmas 1914 approached it was clearly going to be a festive season where "peace on Earth" was unlikely. The Royal Family attempted to bring some festive cheer to troops...
View article Christmas at war: 1914 - Gifts for injured soldiers
Article 5 mins
Dating apps: is swiping right a thing of the past?
History & The Arts

Dating apps: is swiping right a thing of the past?

...research is now emerging into dating app fatigue. Trends show both men and women moving away from apps due to a host of reasons: scams, fake profiles, altered and enhanced images, and a general feeling of lack of real connection. Those who are dating are moving to an old school approach: speed dating. This shift is representative of an interest in monogamy by Gen Z, who...
View article Dating apps: is swiping right a thing of the past?
Article 5 mins
Palaeobiology: Solving the Riddle of the Gastroliths
Nature & Environment

Palaeobiology: Solving the Riddle of the Gastroliths

...It is possible that gastroliths had a dual function, or even different functions in different creatures. Even palaeontologists disagree on the matter; some prefer the idea that they were used for ballast, others that they were used in digestion. Future research may reveal new clues to help us solve this mystery, but for now it remains the ‘riddle of the gastroliths’....
View article Palaeobiology: Solving the Riddle of the Gastroliths
Article 5 mins