Money & Business
Can Starbucks sell coffee to the Italians?
...La Marzocco, an artisan operation based near Florence. As a result of this visibility, it became one of the most highly regarded manufacturers in the world, exporting more than 95% of its machines. Indeed, the global growth in coffee shop culture inspired by Starbucks generated a massive expansion in export earnings throughout the Italian coffee sector. In 1988 Italy...