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Marketing communications as a strategic function
Money & Business

Marketing communications as a strategic function

...2 The changing role of communications - Butterfield (1997) argues that the hierarchical model of planning which has traditionally placed communications alongside the other variables of the marketing mix is due for a rethink. This model starts with corporate strategy, which translates into a number of functional strategies (including marketing). It sees marketing...
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Level 3: Advanced 6 hrs
Exercise and mental health
Health, Sports & Psychology

Exercise and mental health

...2 Evidence to support the link between physical activity and mental health Timing: Allow about 30 minutes In the previous activity you examined some of the evidence that links participation in physical activity with improved mental health. In this activity you will examine the importance of such research and the types of research evidence that exist. Listen to Track 1,...
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Level 2: Intermediate 2 hrs
Introducing the Classical world
History & The Arts

Introducing the Classical world

...2 study in Classical Studies...Introducing the Classical world: Learning outcomes - After studying this course, you should be able to: understand how sources are used in studies of the Classical world understand the issues related to time and space in studies of the Classical world...Introducing the Classical world: 1 Why study the Classical world? - Welcome to...
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Level 2: Intermediate 20 hrs
Caring for adults
Health, Sports & Psychology

Caring for adults

...2 Timing: Allow about 5 minutes As you just saw, there are many ways to communicate. See if you can write down at least ten of them here. Comment Here are just some of them: blog body language email eye contact Facebook letters physical gestures pictures podcast radio sign language Skype speech telephone text touch TV Twitter voice-simulator and many more...Good...
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Level 1: Introductory 15 hrs
The meaning of crime
Society, Politics & Law

The meaning of crime

...2 Have you taken stationery or anything else from your office/work? Theft £5,000 and/or 6 months imprisonment 3 Have you ever used the firm's telephone for personal calls? Dishonestly abstracting electricity £5,000 and/or 6 months imprisonment 4 Have you ever kept money if you received too much in change? Theft £5,000 and/or 6 months imprisonment 5 Have you kept money...
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Level 1: Introductory 8 hrs
Napoleonic paintings
History & The Arts

Napoleonic paintings

...2 study in Arts and Humanities...Napoleonic paintings: Learning outcomes - After studying this course, you should be able to: analyse paintings centred on the human figure in terms of how a work's form and content together produce its meaning explain how and why French painting came to be used and controlled by the Napoleonic regime discuss the problems of interpretation...
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Level 2: Intermediate 16 hrs
Will we ever be able to trust an AI sports coach?
Health, Sports & Psychology

Will we ever be able to trust an AI sports coach?

...2). AI also affords opportunities for the identification of athlete talent, predicting risk of future injury, as well as the reduction of human error in sports judging and coaching (Bharadwaj, 2024). Human-based judging is assumed to be susceptible to human error due to variety of factors including judge fatigue and internal biases, and can also be influenced by judges’...
View article Will we ever be able to trust an AI sports coach?
Article 5 mins
Working with charts, graphs and tables
Science, Maths & Technology

Working with charts, graphs and tables

...2 Reflection on mathematics - Mathematics is a subject about which people have strong views, and these can be negative, positive, or a combination of the two. Our own experience, as tutors and students of mathematics, is that mathematics is often seen by others as something that ‘isn't for me’, and one where beliefs and feelings, especially worry and even fear, can be...
View course Working with charts, graphs and tables
Level 1: Introductory 15 hrs