History & The Arts
Who is in the wrong in the Ashley Madison hack?
...researchers, Edward Bernays and Ernst Dichter first uncovered the importance of the subconscious – including sexual desire – in the purchasing of products in the 1930s, sex has been important to marketing. Bernays and Dichter showed how marketplace decisions are driven by emotions and subconscious whims and fears. Doubtless Ashley Madison’s reminder that life is...