History & The Arts
The Empties Generation: Why did we hit peak booze in 2004
...change things, either. I started seeing my now-husband in 2003 – a courtship unofficially sponsored by Stella Artois (lager; 4.8%) and Smirnoff (vodka; 37.5%). We’d go to a pub near one of our houses, get drunk on lager and then, when we should have been calling it quits, switch to spirits. None of this seemed particularly remarkable. I didn’t feel that I had a...