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...manage the marketing communications process. This OpenLearn course is an adapted extract from the Open University course B328 Marketing in action...The influence and impact of marketing can be seen all around. For instance, you may find marketing communications being used to promote various brands, increase charitable donations, persuade toddlers to eat their vegetables,...

...manage your pension income yourself. You could choose to move your pension pot into drawdown. You can then take your 25% tax free lump sum while leaving the rest of it invested where it can continue to grow, taking further money when you need to, either as a regular income or occasional lump sums. With this approach, you're responsible for managing your own pension pot,...

...managing to deliver a higher-value product than the producers of product A. Product B has a higher value than Product A, but a lower price. This gives producers of Product B a competitive advantage over the manufacturers of Product A. The products have been mapped against a reference product (with reference value 100, reference price 100). To gain an advantage over...