History & The Arts
The Empties Generation: Why did we hit peak booze in 2004
...sang along, even if we didn’t know for ourselves. There wouldn’t have been many smileys in the boardrooms of the drinks companies, because ravers didn’t want beer when they had ecstasy. That’s probably part of the reason pub attendance fell 11% between 1987 and 1992. The industry’s solution wasn’t long in coming, however. It began when the government used new...