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...business, rather than risk losing this for the (better than average) chance of making more money or expanding the business successfully. It is also possible to be risk seeking, meaning unsurprisingly that people seek out risk in order to get better returns. The technical definition of a risk-seeking decision-maker is someone who will sacrifice higher expected value in...

...business, including how globalisation affects brands and why is customer relationship management so important?...[Sally Dibb] Why do some businesses bend over backwards to keep customers happy, and why do some of them appear not to care? What is the impact of poor customer service on a business and how much does it cost them to invest in improving their infrastructure? To...

...business leader still entirely relevant today? In these recent times of massive political and economic upheaval, it appears that society’s faith in its traditional leaders is at its lowest ebb: for many they're no longer a source of support or trust, and as a result people have started looking elsewhere. In this series of short films, Open University experts nominate...

...business: raises finance by investing his or her own money, borrowing money from family or friends, obtaining a personal (unsecured) loan, or a loan secured on assets personally owns the assets of the business has unlimited liability for the debts, torts and crimes of the business is entitled to the profits of the business makes the decisions on the......

...money? Why are so many good international managers coming out of Eastern Europe? Few enterprises nowadays remain untouched by global influences. Few managers can expect to go through their professional lives without the need to interact with people from other cultures; as a result it has become essential to understand the culture and social and economic institutions of...