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Marketing in the 21st Century
Money & Business

Marketing in the 21st Century

...de Chernatony et al., 2011). In this Reebok® advertisement the brand becomes the stage for social interaction. With a common interest in fitness, people get together and create a sports community that allows them to integrate in this social setting. If you are reading this course as an ebook, you can access this video here: Reebok CrossFit: The Community Stop and reflect...
View course Marketing in the 21st Century
Level 3: Advanced 6 hrs
What happens to you when you read?
Health, Sports & Psychology

What happens to you when you read?

...class at school the reasons he has decided to be an explorer. Note: There are no ‘wrong’ answers in this activity. It’s a chance to use your own imagination and to experience something of what goes on inside an author as he or she attempts to bring characters to life. Discussion How did you feel doing this kind of writing? Did you find that you included Will having...
View course What happens to you when you read?
Level 1: Introductory 3 hrs
Myths in law
Society, Politics & Law

Myths in law

...class accent. However, the judiciary has changed in recent years. How far have these changes gone? [Described image] Figure 8 An older, white, male judge Activity 4 Name three judges Timing: Allow 2 minutes What are the names of three judges, fictional or real, which first come into your mind when you think about judges? Write their names down below. Comment You may have...
View course Myths in law
Level 1: Introductory 10 hrs
Working with charts, graphs and tables
Science, Maths & Technology

Working with charts, graphs and tables

...class… I usually stay quiet and I would never contemplate a job where I would have to add up in front of others. I am not terribly confident when presented with certain sets of figures, but, if I work through it carefully, I can usually cope with it. Need to learn mathematics How much mathematics do you need to learn to study successfully? Well, that is likely to vary...
View course Working with charts, graphs and tables
Level 1: Introductory 15 hrs
Technological innovation: a resource-based view
Science, Maths & Technology

Technological innovation: a resource-based view

...de-skilling of the task in hand. For example, transferring a craftsperson’s skill into a computer program for operating a lathe allows a lower-skilled operator to produce a finished article to the same standard as the original craftsperson. And the development of a ‘script’ for use in a telephone call centre allows the de-skilling of people doing customer-facing...
View course Technological innovation: a resource-based view
Level 3: Advanced 10 hrs
Getting started with German 3
Languages

Getting started with German 3

...des Westens) in Berlin (the largest is Harrods in London). Read the information about the KaDeWe given in German below. Then complete the activity that follows. [Described image] Figure 1 KaDeWe in Berlin Es ist das bekannteste Kaufhaus Deutschlands und mit 60.000 Quadratmetern Verkaufsfläche das größte Warenhaus auf dem europäischen Festland: das Kaufhaus des...
View course Getting started with German 3
Level 1: Introductory 8 hrs
Approaching poetry
History & The Arts

Approaching poetry

...de floorboard’. There's a sense of amazement at ‘de people pouring from de underground system’, but the comment ‘Like beans’, given the emphasis of a line to itself, suggests that this is something that won't faze her. She continues to take things in her stride, changing her ‘calypso ways’ to learn English customs, such as not visiting ‘Before giving them...
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Level 2: Intermediate 20 hrs
Eutrophication
Nature & Environment

Eutrophication

...variables, but a common pattern emerges from most of them, especially when plant diversity is being considered. This pattern has been named the humped-back relationship and suggests diversity is greatest at intermediate levels of productivity in many systems (Figure 1.5). [Figure 1.5] Figure 1.5 The species richness of samples of vegetation from South Africa shows a...
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Level 2: Intermediate 12 hrs