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...family. Since 2003, in a decade and a half, Weetabix has gone from US and then British ownership to Chinese and Asian control. For the current owners, however, things have not turned out quite as anticipated. The initial attraction of Weetabix for the Bright Food Group was that it represented a potential vehicle for transforming Chinese breakfast habits. Breakfast cereals...

...family TV programmes such as prime-time sitcoms and reality shows, on billboards and bus shelters, or around sports fields where children and families watch their teams play. Governments could protect children much more effectively – if they were brave, and if the food industry, advertisers and social media platforms complied. In 2010 Ofcom (the UK’s communications...