Nature & Environment
Lisa Sargood - Earth in Vision
...studied a lot of behavioural change and I’ve studied a lot, I spent 12 years at the BBC working with digital content, trying to motivate people to care and to take action. And it’s difficult, it’s incredibly difficult. And I’ve got some tried and tested ways that you can achieve change and you can motivate people to act, but it’s a difficult ask. So I think...