1,519 search results
Marketing communications as a strategic function
Money & Business

Marketing communications as a strategic function

...careful consideration of the different ways in which customers come into contact with the brand – offering a standardised chart, the Brand Contact Audit, as a framework for action planning (Table 1). Table 1 Brand contact audit chart BRAND CONTACT AUDIT TARGET SEGMENT: Contact points Expectation at each Experience at each Message sent Positive or negative Importance of...
View course Marketing communications as a strategic function
Level 3: Advanced 6 hrs
Inside the mind of a simultaneous translator
Languages

Inside the mind of a simultaneous translator

...careful to avoid extravagant claims, and rule out suggestions that brain scanners might be used to assess progress or select candidates with an aptitude for interpreting. But even if studying simultaneous interpretation doesn’t lead to immediate applications, it has already extended our knowledge of the neural pathways that link thinking with doing, and in the future it...
View article Inside the mind of a simultaneous translator
Article 10 mins
Effective communication in the workplace Badge icon
Money & Business

Effective communication in the workplace

...adult skill development. Find out more here cpdstandards.com/research. By participating in this high profile research, you will be contributing to scientific knowledge about adult skill development and how we can develop successful future careers. Participation is confidential, voluntary and we will not pass on your details to others. ...Week 2: Communication skills:...
View course Effective communication in the workplace
Level 1: Introductory 24 hrs
Leadership for inclusion: thinking it through
Education & Development

Leadership for inclusion: thinking it through

...care system is best for the country and its economy? What expectations should we have of practitioners? In answering these questions, you are also likely to have looked back at your own experiences, and reflected upon where your ideas and beliefs have come from. This might involve looking back on your own education, or forward to the education you’d like for future...
View course Leadership for inclusion: thinking it through
Level 3: Advanced 8 hrs
The ethics of cultural heritage
History & The Arts

The ethics of cultural heritage

...care. But it would be left with no state-funded galleries and museums and the inevitable degradation and loss of all public cultural heritage. The population would be as healthy as possible but buildings such as Notre-Dame would be left to crumble and disappear for ever. To many people, neither option is desirable, and even making the choice is unpalatable. And yet, all...
View course The ethics of cultural heritage
Level 2: Intermediate 12 hrs
Emotion: an introductory picture
History & The Arts

Emotion: an introductory picture

...careful and considered as his beliefs: if he has good reason to suppose that something is worth having or doing, then he wishes to have or to do it. He does not nurture whims or yearn for impossibilities. He is not weak-willed or impulsive. His actions invariably reflect what he judges to be best for him to do, once he has considered all the options. Hedley's brother...
View course Emotion: an introductory picture
Level 3: Advanced 20 hrs
Doping: a contemporary sports issue case study
Health, Sports & Psychology

Doping: a contemporary sports issue case study

...careful use of language to convey that there are often uncertainties in claimed facts or arguments. For example, you have already heard how ‘claims’ can be a useful term. Also, use of hedging words (such as ‘maybe’, ‘appear to’, ‘perhaps’, ‘indicate’, ‘suggest’, ‘sometimes’, ‘often’, ‘mostly’ ‘partly’ or ‘probably’) can ensure...
View course Doping: a contemporary sports issue case study
Level 2: Intermediate 6 hrs
Exploring educational leadership
Education & Development

Exploring educational leadership

...careful as these are artificial ideal types of constructs. In fact, all leadership models can be dismissed a little more than stereotypes. If questioned, most leaders would prefer to describe themselves as transformational and at times, they probably are. However, if we are to observe their day-to-day practices, we might well observe a transactional approach. Most leaders...
View course Exploring educational leadership
Level 3: Advanced 4 hrs