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History of reading tutorial 1: Finding evidence of reading in the past
History & The Arts

History of reading tutorial 1: Finding evidence of reading in the past

...researchers in a range of academic disciplines, the question of what people read in the past, and how they read it, is of great importance. Evidence of reading helps us to understand the formation of literary canons, both from a popular and educational standpoint. It allows us to give due weight to the impact of significant texts at key historical moments, especially...
Innovation in health and social care: social and historical
Health, Sports & Psychology

Innovation in health and social care: social and historical

...research into it. This is the focus of the first activity. Activity 1 Accidental discovery Watch the following video about the discovery of Penicillin, then answer the questions in the box below. NARRATOR Having been brought up on a farm in Scotland, scientist Alexander Fleming wasn't afraid of getting his hands dirty, examining nasty bacteria like Staphylococcus aureus,...
Business communication: writing a SWOT analysis
Money & Business

Business communication: writing a SWOT analysis

...research and development and will come up with something better. We have to move forward. ‘The Brompton is unique, but not that unique.’ There are other problems. Any patents Brompton had expired eight years ago, although the bike's design is still covered by copyright. Also, being based in a 22,000 sq ft site in London, it does not benefit from the low wage structure...
Leadership for inclusion: what can you do?
Education & Development

Leadership for inclusion: what can you do?

...research into teachers and their classroom interactions might lead by example when they: maximise instructional time through their preparation of lessons clearly communicate expectations that all students will be engaged in learning to a high standard instruct individuals and small groups for large parts of the teaching time work with all pupils engage in interactions...
What is climate psychology?
Health, Sports & Psychology

What is climate psychology?

...research and policies tend to be based on the assumption that people are rational and that their behaviours therefore reflect what they know about what is real. Communication policies aimed at encouraging change towards more sustainable behaviour have therefore tended to follow an information-deficit model whereby it has been assumed that given the facts, people will act...
Can you train for penalty shoot-outs?
Health, Sports & Psychology

Can you train for penalty shoot-outs?

...research for my book ‘Twelve Yards: The Art and Psychology of the Perfect Penalty’, I spoke to coaches and athletes from many different sports, including golf, tennis, rugby, handball, gridiron and water-polo. All practice assiduously for any eventuality, and the most important word they used to describe their practise was ‘purposeful’. I was reminded of this word...
Who is in the wrong in the Ashley Madison hack?
History & The Arts

Who is in the wrong in the Ashley Madison hack?

...researchers, Edward Bernays and Ernst Dichter first uncovered the importance of the subconscious – including sexual desire – in the purchasing of products in the 1930s, sex has been important to marketing. Bernays and Dichter showed how marketplace decisions are driven by emotions and subconscious whims and fears. Doubtless Ashley Madison’s reminder that life is...
What is the zika virus?
Health, Sports & Psychology

What is the zika virus?

...research efforts. There are several salient, but as yet unanswered, questions. Is the association with microcephaly real, or is the Brazilian microcephaly spike just a parallel epidemic caused by something else? Why was microcephaly not reported in the Pacific island outbreaks? If the microcephaly association is proved, what does this mean for affected communities? Can...