History & The Arts
The Empties Generation: Why did we hit peak booze in 2004
...data a few years ago identified that change as one of the “key drivers” of the increased consumption seen in the UK. [Beer bottles in a field] The 1980s were an unusual time for the drinks industry. After 30 years of near-continuous increases, British drinking pretty much levelled out between 1980 and 1995 – the nation’s thirst reined in, perhaps, by the high...