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...Social marketing: 5.3 How communications work - The paper by Kotler and Zaltman (1971) emphasises the crucial fact that, for both commercial and social marketers, it is the combination of the ‘marketing mix’ elements (i.e. product, price, place and promotion) which will effect behavioural change. So what can we expect from communication and what objectives can be set...

...social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their...

...work”. Further, one’s colleagues can form an essential part of their social existence. However, there remains serious controversy over whether one should form relationships at work – the subject of this week’s episode. Considering how much time we spend at work, it is not surprising that many people make strong bonds with their co-workers. What can start as being...

...work in different sections of the shop. Together they have responsibility for the social media profile of the shop which includes updating the website, running an online book club and managing the Facebook and X (formerly Twitter) accounts. Viv has a degree in IT and Josh used to work as a web designer. As this part of the business is growing, it is starting to take up...