History & The Arts
The Empties Generation: Why did we hit peak booze in 2004
...becomes more steady during the 1970s. The upward trajectory ends in 1980, but that turns out to be temporary. By the late 1990s consumption is rising rapidly again. Come Peak Booze, in 2004, we were drinking 9.5 litres of alcohol per person – the equivalent of more than 100 bottles of wine. It’s impossible to untangle the forces behind the graph’s every rise and...