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...publications, print advertisements, billboards, workplaces, newspapers, state-funded schools and commercial contracts. We might also think of the suggestion by French president Nicolas Sarkozy (president 2007–) in 2008 that the correct methods for preparing classic items of French cuisine might be considered for protection as part of the UNESCO World Heritage List. At...

...public relations, in which portraiture and imagery played a key role. This allowed him to represent himself in a range of guises to appeal to as many people as possible. Dress can be an important tool for portraying oneself in a particular way, in the Roman period just as it is now, and it is largely through dress that Augustus was able to create his various guises. He...

...public and circulating library borrowing records have been uncovered to demonstrate how often various titles were requested; the contents of private libraries have been catalogued; and even literacy rates have been used to estimate the size of the reading public. This evidence is considered to be ‘hard’ because it is measurable or quantifiable: knowing how many copies...