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Understanding your customers
Money & Business

Understanding your customers

...classed as a customer – so the category covers a wide range of people. Understanding their behaviour can make us more effective in keeping them satisfied, with possible benefits for us in return. We all act as customers ourselves, so studying theories of customer behaviour can help us understand ourselves and make better choices in the future. We can gain valuable...
Level 2: Intermediate 8 hrs
Learning from major cyber security incidents
Digital & Computing

Learning from major cyber security incidents

...class of malware known as ‘worms’. As you saw in Activity 2, these are stand-alone, self-replicating programs that spread through network connections, accessing uninfected machines and then hijacking their resources to transmit yet more copies across the network. Similar to a typical malware worm, WannaCry contains an infection module and a ‘payload’. The...
An introduction to social work law
Society, Politics & Law

An introduction to social work law

...class, culture or income, but such discrimination does exist. You may have heard comments such as ‘they’re a problem family’ or ‘another one from the local council estate’ or ‘they are part of the ‘underclass’. Such terms and language are discriminatory in nature because they are generalist and derogatory, and social workers should challenge the use of...
Introducing International Relations
Society, Politics & Law

Introducing International Relations

...de libération nationale led the fight for independence. The colonising countries generally viewed such violence as terrorist activity. Citizens of the colonised countries inevitably perceive this as a delegitimization of their struggle for liberation. This difference in perspective is one reason it’s hard to get an international consensus on what terrorism is,...
Beginners’ German: food and drink
Languages

Beginners’ German: food and drink

...des Weiteren haben wir, äh, Käse und verschiedene Wurstsorten. Dann haben wir verschiedene Sorten Jogurt – Pfirsichjogurt, Kirschjogurt und Erdbeerjogurt. Danach Marmeladen, drei verschiedene Sorten, und heut’ haben wir Erdbeer-, Ananas- und Aprikosenmarmelade. Interviewerin Und was trinken die meisten Gäste zum Frühstück? Frau Vogt Kaffee eigentlich oder Tee,...
Retail marketing
Money & Business

Retail marketing

...de Boer in the Netherlands employ a low-price positioning strategy. Another strategy is to launch a low-price version of an existing product targeted at price-sensitive consumers. For example, Apple launched the Mac mini, a basic version of the Macintosh computer. With this low-priced machine Apple believes it can tempt people who have bought an iPod (and become fans of...
Level 1: Introductory 8 hrs
Geometry
Science, Maths & Technology

Geometry

...DE are each horizontal. The struts EA and DC are parallel. (a) Which of these are right angles? (b) Write down two angles that are equal to (c) Several of the triangles formed by the struts are similar (that is, they are the same shape). Write down all the triangles that are similar to ΔOAF. Answer 3 (a) All four of the given angles are right angles. (b) (which is the...
Level 1: Introductory 5 hrs
Who gets to be a human? Religion in colonial histories and Indigenous resistance
History & The Arts

Who gets to be a human? Religion in colonial histories and Indigenous resistance

...de Graaf, Nicolaas Witsen Project, Netherlands. Who or what do you think is depicted in this picture? Would you think that shamans were humans or some mythical creatures based on this image? Discussion The presence of animal claws, furry skin and reindeer horns all suggest that shamans were not really humans. This depiction of an Evenki shaman was not produced with the...