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The Bottom Line Expert Opinion: Customer Service
Money & Business

The Bottom Line Expert Opinion: Customer Service

...the goal, at least rhetorically, is to improve efficiency and individual care, in practice this can cause serious problems. Geoff Sharrock investigates this trend in his article “Students aren’t customers…or are they?” This article was written to accompany the Winter 2015-16 series of The Bottom Line. For more information on the series, visit the series page....
Understanding your customers
Money & Business

Understanding your customers

...become a marketing professional...This free course, Understanding your customers, is a short introduction to understanding customers. The course underlines the relevance of understanding customers as individuals, members of society and members of organisations. It clarifies some key marketing concepts and terminology and highlights some differences between consumer and...
Level 2: Intermediate 8 hrs
Mastering systems thinking in practice Badge icon
Science, Maths & Technology

Mastering systems thinking in practice

...become equipped with the knowledge and skills to do so successfully? Do you want to develop new ways of thinking about and approaching situations that cross multiple discipline and skills boundaries? Do you want to learn to think more holistically about complex and messy situations, understand the roles other people play, taking account of the interconnectedness of all...
Basic science: understanding numbers
Science, Maths & Technology

Basic science: understanding numbers

...students, currently studying with The Open University – http://www.open.ac.uk/ choose/ ou/ open-content 2. Enjoyed this? Find out more about this topic or browse all our free course materials on OpenLearn – http://www.open.edu/ openlearn/ 3. Outside the UK? We have students in over a hundred countries studying online qualifications – http://www.openuniversity.edu/...
Some thoughts on Brexit
Society, Politics & Law

Some thoughts on Brexit

...become increasingly poor and ineffective. When your average citizen perceives that such inequality is not unrelated to the distribution of political power in Westminster and Brussels the response is clear: a vote to leave the EU that has the added benefit of putting two-fingers up to the so-called Westminster elite. What happens next is anyone’s guess. All views...
Alkali metals
Science, Maths & Technology

Alkali metals

...become more terrifying as we go down the group. Let's try Caesium, our 5th alkali metal. [Huge explosion] The science The alkali metals are the elements Lithium, Sodium, Potassium, Rubidium, Caesium and Francium. They are grouped together because they all behave similarly (except with different ferocity) and together form Group 1 of the Periodic Table. They are in fact...
Phoenix on Mars!
Science, Maths & Technology

Phoenix on Mars!

...become concentrated as a residue on the surface. We have seen only a fraction of the full panorama as yet, and there may be surprises still to come. Fascinating as the surface images are (at least to me, although I see that today's Sun disagrees We went to Mars and all we got was this lousy photo.... ) the picture that really took my breath away was one sent back by Mars...
Why do women need abortions?
Health, Sports & Psychology

Why do women need abortions?

...becoming a ‘physical or mental wreck’. This was overturned when the High Court in Belfast ruled Northern Ireland's abortion law in breach of the UK's human rights commitments. To highlight the 50th anniversary of the Act being passed, as well as women’s current experiences of abortion, we created a video collection based on an Open University research project on...