Health, Sports & Psychology
Falling hard: Why do Americans love pumpkin so much?
...social influence at play. Sure, pumpkin spice is good, but so are chocolate, vanilla, strawberry, apple cinnamon and caramel. But when your Instagram feed is filled with friends wielding their first pumpkin spice lattes of the season, or when everyone in your 2pm coffee break group decides to go for one, you’re probably more likely to get one, too. Social conformity is...