Health, Sports & Psychology
Extreme endurance performances – who, what and why?
...work at desks seek out these raw experiences. Then they share their achievements on social media (Bailey, 2017). As well as being a way for people to experience danger in a safe society the success of Tough Mudder can be assessed in other ways and one way is to see it as a means to monetise extreme events. The Tough Mudder brand was valued at over £100m in 2017 and has...