Money & Business
Making decisions
...de Bondt, 1998). Even within the field of financial economics, there is increasing interest in developing theories of market behaviour which take better account of how people really make decisions (e.g. see Fenton-O'Creevy et al., 2004). One of the leading exponents of this emerging field of behavioural finance, Werner de Bondt, suggests that: For at least forty years...