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Different types of business
Money & Business

Different types of business

...business makes (i.e. they would have to cover them out of their private money if necessary), paying the bills incurred by the business (e.g. stock or equipment), and keeping a record of all sales and expenditures. Sole traders can take on employees – the term implies that they own the business on their own, not that they must work there alone. Limited company – an...
Level 1: Introductory 3 hrs
Business Bursts: Marketing
Health, Sports & Psychology

Business Bursts: Marketing

...businesses to get their marketing right - Business Bursts examines how these messages are getting ever more sophisticated...Watch Read Dr Andrew Lindridge, Senior Lecturer in Marketing Marketing is generally about giving people what they want, and people will only buy something or a product or a service if it’s sold to them at the right price, has a right product...
Introduction to business agility
Money & Business

Introduction to business agility

...business agility, with practical exercises, and is a base that can be built on with reference to the associated textbook and global public community of practice...This short course is designed for anyone leading change in their organisation at any level. It provides an introduction to core principles of business agility, with practical exercises, and is a base that can be...
Level 1: Introductory 2 hrs
Business Bursts: Branding
Health, Sports & Psychology

Business Bursts: Branding

...Business Bursts explains the value of a brand—and how to cherish one...Watch Read Dr Andrew Lindridge, Senior Lecturer in Marketing A brand is a term, symbol, value or something as associated with a product which helps a consumer create an understanding of their opinion towards it. So for example it could be British Airways, you know, the ‘World’s Favourite...
Small Business Saturday and The Open University Business School
Money & Business

Small Business Saturday and The Open University Business School

...businesses which power the economy takes place each December - and the OUBS is proud to support the event...Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first shopping Saturday in...
PY Gerbeau on the business of football
Money & Business

PY Gerbeau on the business of football

...business people and you need money, a man with money to throw money into it. And a balance of those three can make a successful team. Today I'm pleased to say we are probably the only club which has got absolutely no debt whatsoever and a beautiful, brand-new stadium. That's a big achievement in three years, but if I don't get success on the pitch then these seats will be...
Business models in strategic management
Money & Business

Business models in strategic management

...money. In this simple thing, the customer pays for the product. The digital age has changed this business model in the sense that it's changed how we might charge and how we might separate the charging and the production of goods. Think about Wikipedia. Everyone uses Wikipedia. It's an online encyclopaedia that's free. Wikipedia competes with the Encyclopaedia Britannica,...
Stefan Szymanski on the business of football
Money & Business

Stefan Szymanski on the business of football

...business model have not. Clubs must risk money by hiring players in the expectation of success in competition – league and cup – which will in turn attract fans. Successful clubs can grow by improving the quality of their squad and by enlarging their stadium. Unsuccessful teams risk financial failure as revenues fail to match promised expenditures. The operation of...