Money & Business
Making the conversion: How does being a Rugby World Cup host city help a local economy?
...World Cup is a truly global mega-event. It has come a long way since it was first staged in 1987, when it was broadcast to just 200m people in 17 territories. Now around 4 billion people in 205 territories will watch 20,000 hours of coverage – all making RWC 2015 a unique reputation-raising opportunity for its 11 host cities in England and Wales. [Birmingham celebrates...