Society, Politics & Law
The Curious Geography of Weetabix: A Cereal Tale for Our Times
...Health & Wellbeing Company. They obtained the right to do so when the original owners sold up and left for South Africa in the 1930s, where they founded the British & African Cereal Company. As was actually rather common during the empire, the company subsequently expanded to the UK, buying a disused Northamptonshire mill at Burton Latimer to market its product, which put...