Money & Business
The five billion dollar franchise: How much will Disney make from Star Wars merchandise
...publicity around the release of Star Wars 7 on December 17, the Church of England were to issue Christmas cards with shepherds holding light sabres instead of crooks. Yes, the greatest marketing campaign around movie tie-in toys since the last one (that would be Minions) is upon us. September 4 saw stores the world over open through the night to usher in “Force...