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...Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society... Social marketing A short introduction to the album. What is social marketing? Michaela Firth in...

...business can help to aggregate rather than segregate the multiple areas of focus. Firms could choice edit the clothing they offer (much like the successful model that retailers Aldi and Lidl have pioneered) to reduce choice complexity and overload. Consumers don’t necessarily dislike less choice, and doing so might counteract some of the negative reasoning shoppers use...

...business with the organisation required to cease trading, wind up the business and distribute the residual assets to creditors in accordance with their ranking. Alternatively, a liquidity crisis could result in a major restructuring of the financial base of the organisation – either through the taking on of new debt or through a new share issue. The way liquidity risk...

...business was steady, and was going on at the usual average of the past twelve years. During the last twelve years the average increase was 3.43 and for the past year it was 3.76. As to the question of electric light, the directors had gone very carefully into the effect of it upon the consumption of gas, and he proceeded to give the results. The most important electric...

...business, damage its reputation, and may result in the loss of customers. This course explores how fraud, insider dealing, bribery, money laundering, and other types of corporate wrongdoing occur. It also outlines what legal measures exist to prevent and respond to them. You’ll learn about different forms of financial and organisational crime, the warning signs to watch...

...businesses and their counterparts around the world. Cross-border commercial contracts specify the currency in which payments are due to be made. What happens, however, when the value of the specified currency changes drastically and the amount to be paid no longer reflects the value of the goods to be supplied? To return to the recent headlines, Unilever, the owner of...