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...family. An important issue here is 'source credibility', i.e. the extent to which a source is perceived as having knowledge, skill or experience relevant to a communications topic and can be trusted to give an unbiased opinion or present objective information on the issue (Belch and Belch, 2009). Consistency of messages Given the many potential sources of communication,...

...family, friends and colleagues, and reflect on it. Examine your biases – we all have hidden biases that interfere with our ability to listen and empathise, e.g. relating to age, or gender. Ask better questions – aim to bring three or four thoughtful questions to every conversation. It is interesting to note the recurring themes of feedback, listening and effective...