History & The Arts
The Empties Generation: Why did we hit peak booze in 2004
...worked on Saturdays. Trips to music festivals and birthday parties always involved booze, invariably in violently flavoured and oddly coloured forms. Standouts include Apple Sourz, a neon-green fruit liqueur with an ABV of 15%, and Hooch, a classic alcopop that looked and tasted like lemonade but was stronger than many beers. Yet it wasn’t until university that booze...