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...technology products such as aircraft engines are sometimes sold at a loss by the manufacturer, which then makes its profit through maintenance and charges for spares for the engine during its lifetime. But for the product to be bought by the customer at the target price, it must have a value to the customer which is at least equivalent to that price. If the value of the...

...technology – and all within the radiology department of your local hospital (Robbie et al., 2007). Can you suggest why MRI is potentially less harmful to patients than CT? Unlike X‑ray-based diagnostics such as CT, MRI does not expose patients to potentially harmful ionising radiation. A typical MRI scanner is shown in Figure 5. Figure 5 A clinical MRI

...technology and innovation policies, where scientific facts may be collated to support opposing arguments for new policy developments. In such situations, the facts themselves do not always point to an obvious policy or strategy for innovation, support and development: decisions are partially based on the opinions and the personal visions of those involved. When expertise...